Consumer & Retail

As privacy concerns rise, retailers are pivoting from third-party to first-party data strategies. This business case explores how the shift will shape retail, driving innovation, customer engagement, and profitability while addressing compliance challenges.

H&M is navigating difficult waters as it faces shifts in consumer behavior influenced by inflation and demand for sustainable practices. This business case explores the challenges, opportunities, and strategies H&M must adopt to remain competitive in an evolving retail environment.

European retailers face increasing pressure to adopt sustainable practices as environmental regulations and consumer expectations rise. This business case explores how sustainability is reshaping business strategies in the retail sector across Europe, highlighting the opportunities and challenges for companies to meet these demands.